INDEPENDENT DESIGNER – SARAH KELLY

The face behind Saloukee

The Beginning

Independent designer Sarah Kelly: From an early age Sarah was obsessed with texture and touch, finding comfort in rubbing silky clothing labels between her fingers and tickling soft cotton to the tip of her nose.

At the age of just four, she’d tell anyone who would listen that when she grew up she wanted to be an ‘artist’. With this dream in mind, she continued to make and create at any given opportunity, steaming ahead with gusto until she gained her first class honours in 3D Design – Silversmithing and Jewellery in 2005.

Independent Designer Sarah Kelly Saloukee Jewellery Brand Story The Beginning
Independent Designer Sarah Kelly Saloukee Brand Story The What Happened Next

The What Happened Next

Independent designer Sarah Kelly: With the feeling of freedom in her bones, Sarah pursued a varied range of opportunities at the start of her career, with the determination to gain an insight in to the world of design. After working contracts within the film and fashion industry, the individualist in Sarah decided that the time had come to stand alone and be counted.

Having spent her time working in Amsterdam, Paris and London, Sarah set up a business alone, founding Saloukee in 2008 in Birmingham’s historic jewellery quarter.

Her aspirations to build an authentic British jewellery brand were based on her passion to create unique innovative jewellery collections, offering wearers simplicity with a refreshing edge.

The Today

Independent designer Sarah Kelly: Today, things aren’t too different, Sarah’s jewellery designs often unveil themselves through her ongoing exploration of materials and her natural curiosity of the world. She continues to seek freedom, peace and beauty in her surrounding world, finding ways to transform the ordinary and every day.

Having made a recent move away from the bright lights, she now continues her business in a more serene space, in her rural studio which overlooks the Shropshire Hills. With continual strides, Sarah prides herself in getting new and challenging unconventional jewellery materials working in harmony, whilst passing on her need for discovery, escape and inspiration to other like-minded and adventurous souls.

Independent Designer Sarah Kelly Saloukee Jewellery Brand Story The Today